RE/MAX Town & Country
History of RE/MAX
Upset with the bad name that poorly trained novices and casual part-timers were giving the real estate profession, Dave Liniger in 1973 started a real estate company in Denver that would limit itself to hiring only full-time, experienced professionals.
He wanted a company where home buyers and sellers could walk into any office in any market, confident they would receive the level of professional service that a transaction of such magnitude demands.
RE/MAX Agents Most Productive
That basic concept enabled RE/MAX (Real Estate Maximums) to grow into the most productive organization the industry has seen. RE/MAX agents on average have more experience and sell more homes than other agents in the industry.
A former top agent himself, Liniger set up RE/MAX offices so that agents would equally share expenses of the operation. That meant each agent had to be skilled enough to generate the income needed to pay a set fee every month. Traditionally, office owners required agents to pay the office half their earnings to cover operating expenses.
The traditional structure was a great deal for beginners, part-timers and marginal producers. They could go months without selling a house and not be out any of their own dollars. For these agents, the thought of facing a monthly bill for office expenses was terrifying. Only the most experienced, competent and successful agents saw benefits to the RE/MAX system.
Success Breeds Success
And interestingly enough, once true professionals started working together in the same office, their skills improved even more. It was a classic case of improving your golf game by playing with better golfers.
The RE/MAX approach had a profound impact on the industry, and today there are many imitators. But none has yet been able to match the level of professionalism held by RE/MAX agents. Indeed, both consumers and others in the industry continue to perceive RE/MAX as the ultimate organization with which top real estate professionals affiliate.
RE/MAX agents average nearly 14 years of experience, far exceeding the industry average. They also surpass their peers in professional designations - a sign of advanced education in real estate sales and marketing.
Although RE/MAX growth in the early years wasn't exactly stellar, the company has grown every month since its founding. The concept that seemed so logical and powerful to Dave Liniger, was extremely threatening to the industry status quo. Concerted efforts were made to impede the company's growth. At the close of 1973, there were just 21 agents and eight offices.
Why Use RE/MAX?
Deciding to sell or buy a home is a big step. To make sure it's a step in the right direction, choose the person best qualified to handle your real estate needs: a RE/MAX Sales Associate.
Averaging three times the experience, three times the production and more advanced industry education than other agents, RE/MAX Associates are truly "The Real Estate Leaders" in quality customer service.
Customer satisfaction is reflected in their high industry-leading rate of repeat and referral business. Affiliation with the global RE/MAX network provides Associates with multiple competitive advantages in serving your real estate needs. From national television advertising to personal advertising controlled by Associates, RE/MAX enjoys brand-name recognition worldwide. Belonging to the real estate network with the most market presence and market share, RE/MAX Associates have the most to offer you.
Nobody in the world sells more real estate than RE/MAX!
The real estate network that has the most competitive advantages to offer both home buyers and sellers will be an industry leader, and RE/MAX is that network. No one in the world sells more real estate than RE/MAX.
When you look for the highest quality real estate service, look to a RE/MAX Associate. Here's why RE/MAX Associates are "The Real Estate Leaders®."
Personal advertising plus national television advertising and Internet exposure generates the highest number of prospects in the industry.
The revolutionary RE/MAX Concept of enabling real estate professionals to maximize their business potential has evolved into an organization of more than 113,000 Sales Associates in more than 6,450 offices.
The RE/MAX Balloon Logo
The red, white and blue RE/MAX Balloon, with its "Above the Crowd!®" slogan, is
one of the most recognizable business logos in the world. With more than 90 RE/MAX Hot Air Balloons around the globe, RE/MAX has the world's largest balloon fleet.
The Sign That Brings You Home ®
The famous red-over-white-over-blue RE/MAX yard sign and your RE/MAX agent lead you to properties in areas in which you'll want to live and work. If you want to sell your property, the RE/MAX yard sign attracts buyers. Nobody sells more real estate than RE/MAX.
An Industry Leader
RE/MAX was the first real estate network to be involved in more than 1 million transaction sides in a single year. Each transaction or sale consists of two sides, the listing side and the selling side.
With offices in more than 70 countries worldwide, RE/MAX is one of the fastest growing real estate franchise networks on the planet.
"The Hometown Experts With a World of Experience®"
Being locally owned and operated, RE/MAX offices are staffed with professionals who live in the area they work in. Thus, committed to their local community, they have a deep personal interest in the customers they serve.
Home of the Best Agentssm
In a business environment of mergers and acquisitions, RE/MAX is the only major real estate network still owned and directed by its founders. The excellence of RE/MAX Brokers/Owners and Sales Associates has led to an ever-increasing number of accolades from the business community at large.
"Entrepreneur" magazine's 27th Annual Franchise 500® study moved RE/MAX from its No. 10 position in 2005 to No. 8 in 2006. It also named RE/MAX: "Best of the Best" for real estate services for the sixth time in seven years; No. 9 on the Top Global Franchises list; No. 4 among Top Low-Cost Franchises; and No. 11 among Fastest-Growing Franchises.
More than 33 Years "Above the Crowd®"
RE/MAX - now an established industry leader - celebrated its 33rd anniversary in 2006 and looks ahead to even greater real estate achievement in the years ahead.